Client: SoBe

In 2015, SoBe Beverages approached Beezoo with the desire to revitalize their brand with a fresh visual identity ahead of their 21st anniversary. We celebrated the brand’s original off-beat personality with a colorful, quirky, and irreverent type and illustration system. The program’s call to action, “Ride the Wild,” was personified by a host of collaged characters and creatures that embody SoBe’s unique line of teas and elixirs – while reflecting the attitudes of its drinkers.

Our redesign of the brand website was driven by the understanding that presentation of the product information was the priority. We rebuilt SoBe.com as a modern, responsive WordPress theme, prominently featuring a sleek product lineup. We also understood however that some content creation would be essential to fill out SoBe's digital presence. To that end we created a SoBe mixology program to alert site visitors to the blending potential of SoBe. We worked with SoBe to craft recipes for each flavor, then created bold illustrations of each cocktail.

As part of the SoBe identity overhaul, we determined that merchandise sales would be critical in keeping fans engaged with the brand and returning to the site. Beezoo designed a line of brand apparel, and built a SoBe ecommerce site as a custom Shopify template, using the same layout and styling as the brand site. This maintained a seamless user experience as visitors moved between Sobe.com and Shopify.